Change from Beep to CarLoans = $40 Million Boost

In case there was any doubt about the value of premium, exact match domain names consider this Smart Company success story of how an Australian car loan company changed its name from Beep to CarLoans.com.au and boosted its business by 40 million dollars in six months.   This isn't an academic study folks.  It's a real world laboratory experiment that quantifies the benefits of building businesses on premium domains.